With the NCAA now allowing recruits to see their own recruitment videos, many are now using motion to get in front of the recruiters.
According to ESPN’s recruiting tracker, which tracks thousands of recruiters, the number of motion videos on YouTube has exploded over the last year, with more than 3,000 in the first half of 2017 alone.
And as motion recruiting has gotten more popular, so too have recruiters’ tactics for getting in front.
Some of these tactics involve using social media platforms to get a recruiter’s attention.
In February, ESPN reported that the NCAA had begun requiring schools to remove video from their websites that could be used to recruit.
In response, the recruiting services industry is working to develop better social media tools that could help recruiters get more targeted and engaged with recruits.
The problem is, while these tools might help recruitors in a pinch, they don’t always provide the best results for the recruiter.
The biggest challenge is the lack of transparency in recruiting platforms like YouTube, where most recruits will likely never see a recruit’s name, team name, or other information before making a decision.
This leaves recruiters with little to go on and no way to know what their best approach might be.
The solution: get in the recruiting business by finding a way to get to recruiters first.
“It’s been an industry that’s been really slow to embrace social media as a recruitment tool,” said Scott Schofield, founder of the recruitment consulting firm Maven.
“And to see recruiters using it to try and get people to view their own videos is very alarming.”
With so many recruiters looking to get as many people to see videos as possible, there are few solutions to the problem.
One of the biggest challenges recruiters face when trying to get people in front is the ability to capture a recruit in a video.
The main obstacle recruiters have to overcome is how to get the video out in the most effective way possible.
“With social media, it’s like a new kid on the block,” said Schoface.
“They don’t know what to expect, so you need to have them be in a position to get caught in a moment and then go out there and do it.
And that takes some skill.”
For recruiters in the recruitment industry, getting their video out there to get noticed is paramount.
But there’s one thing that recruiters don’t do well when it comes to social media: they don and don’t understand how to use it.
That’s where the video analytics firm BigData comes in.
According the company’s founder, Jeff Biederman, video analytics is a key part of recruiting success because it provides an insight into the way recruiters are actually viewing a recruit.
The company, which provides video analytics and content management software to more than 20 of the nation’s top colleges and universities, says video analytics allows recruiters to better target their recruiting efforts, which could help them get in a better position to recruit more schools.
“If you have the best content management systems, the most advanced video analytics, you can have the most efficient recruiting,” Biedeman said.
BigData also gives recruiters a better idea of the quality of the content they’re getting.
“That’s something that we’ve learned over time is the best recruiting video is going to be the best social media video,” said Biedermans CEO.
“The videos we produce are going to deliver the best possible content for the best quality.”
BigData has a suite of tools that can help recruitiers find the best video for their content management needs, from a simple “View All” button to a full-blown video analytics system.
Here’s a breakdown of some of the tools that BigData offers to recruities, which are all free and open source.
Bigdata Analytics: The biggest difference between BigData Analytics and other video analytics services is that BigVideo Analytics uses a “video feed” as opposed to a “profile” or “feed” that can be shared with other recruiters or viewed in isolation.
In other words, instead of being presented with a list of schools that are recruiting and other data, recruiters will get a list that includes the schools they’re looking at and what they’re interested in recruiting.
That data is then used to target recruiters based on which schools are on the “top of your recruiting funnel.”
“When you’re talking about recruiting, you want the best talent,” said Andrew J. Smith, vice president of content and digital media for BigData.
“You want to get that person that’s really going to benefit you the most, and you want to be able to leverage that information in a really effective way.”
BigVideo’s video analytics features include a number of different tools.
One is called “Viewing” which allows you to see a preview of a video from a recruiters timeline.
Another is called a